VP, Brand Strategy and Creative Services (AI)

Location: Northfield, Illinois, United States

Salary: $269,000–$404,000 annual, plus bonus and/or incentive eligibility

Company

hirify.global is a growing worldwide organization offering medical products and services.

What you will do

• Define and lead enterprise brand and marketing strategy aligned with business objectives and customer needs.
• Lead brand strategy, design, copywriting, packaging, positioning, messaging, go-to-market planning, and customer segmentation.
• Oversee marketing operations, content strategy, account services, project management, workflows, and marketing technologies such as Workfront and Aprimo.
• Establish KPIs and use data-driven methods to optimize marketing investments, resource allocation, performance, and ROI.
• Integrate AI, automation, experimentation, and responsible AI governance into marketing workflows and systems.
• Develop leaders and multifunctional teams while directing planning, budgeting, organizational design, and enterprise-wide initiatives.

Requirements

• 12+ years of progressive leadership experience in brand strategy, marketing, creative services, marketing operations, and content strategy.
• 5+ years of experience leading large, multifunctional teams.
• Expertise in brand strategy, customer insights, creative development, content operations, marketing technology, and organizational effectiveness.
• Experience with enterprise content strategy, digital asset management, content lifecycle management, scalable content production, AI-enabled marketing, automation, and change management.
• Strong executive presence, communication, business acumen, stakeholder influence, budget management, and enterprise initiative leadership.
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field required.

Nice to have

• MBA or another advanced degree.

Culture & Benefits

• Competitive total rewards package with bonus and/or incentive eligibility.
• Health insurance, life and disability coverage, 401(k) contributions, and paid time off for eligible employees.
• Continuing education and training opportunities.
• Focus on diversity, inclusion, belonging, career growth, and employee resource groups.