VP, Experience Strategy (Pharma Ad Agency Experience Required)

Location: New York, NY, USA; eligible for hire in select U.S. locations

Salary: USD 163,770–230,000 per year

Company

hirify.global INTOUCH is a global, full-service marketing agency network serving the life sciences industry through creative, media, enterprise solutions, and data analytics services.

What you will do

• Set the vision for experience transformation across patient and physician audiences.
• Develop omnichannel plans, identify customer journey barriers, and lead cross-disciplinary workshops.
• Partner with Analytics to iterate and optimize customer experiences.
• Author tactical briefs and align customer interactions with brand strategy.
• Build internal and external relationships, support new business pitches, and contribute strategic insights.
• Lead, develop, and grow the Experience Strategy team while managing utilization and billability.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• 12 or more years of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field.
• At least 3 years of people management experience leading and growing a team.
• Experience in pharmaceutical, biotech, or healthcare marketing, including pharma advertising agency experience.
• Exceptional communication and presentation skills, with the ability to explain complex ideas to senior stakeholders.
• Strong analytical and user experience skills; proficiency with collaboration, journey mapping, marketing automation, CRM, and AI tools.

Culture & Benefits

• Focus on improving patient lives and advancing healthcare and life sciences innovation.
• Inclusive culture centered on patient-minded work, client impact, talent development, collaboration, and innovation.
• Competitive salary and employee benefits.
• Commitment to diversity, equity, inclusion, and reasonable accommodation throughout the hiring process.