7 дней назад
Staff Marketing Analyst
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Staff Marketing Analyst (Marketing Analytics/Tableau/SQL): Analyzing marketing performance, customer behavior, and campaign effectiveness for IT management software with an accent on web analytics, business intelligence, and conversion rate optimization. Focus on designing A/B testing measurement, translating complex analyses into actionable recommendations, and integrating additional data sources to improve marketing strategy.
Location: Austin, Texas, United States
Company
develops IT management software and provides simple, powerful, and secure solutions for business transformation.
What you will do
- Partner with marketing teams to monitor weekly and monthly performance against business goals and recommend adjustments.
- Use Adobe Analytics, Tableau, Marketo, and Salesforce data to answer business questions and improve operations.
- Drive conversion rate optimization through A/B testing and measurement.
- Perform ad hoc and deep-dive analyses, synthesize findings, and present actionable recommendations.
- Translate complex analytical problems into practical strategies and support improvements to analytics capabilities and data-source integrations.
Requirements
- 5+ years of experience in marketing analytics.
- 5+ years of experience with Tableau, Power BI, or an equivalent business intelligence tool.
- At least 2 years of recent experience with web analytics applications such as Adobe Analytics or Google Analytics.
- Strong knowledge of data capture, measurement, reporting, and the translation of data into business or behavioral insights.
- Strong analytical skills and proficiency with relational databases and SQL.
- Ability to influence decisions, translate business needs into technical implementation, document analytical processes, and verify data accuracy.
Nice to have
- Experience with Salesforce Campaign and Lead objects, Marketo, Outreach, or related marketing tools.
- Experience with SaaS marketing, digital advertising analytics, account-based marketing, or multi-channel attribution.
- Experience coordinating with senior stakeholders, supporting marketing planning, and developing executive-level presentations.
- Strong leadership, communication, organizational, and strategic execution skills.
Culture & Benefits
- People-first environment focused on collaboration, accountability, empathy, and teamwork.
- Fast-paced workplace with opportunities to contribute to strategic initiatives and business improvement.
- Equal employment opportunity employer.
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