Manager Growth Performance and Marketing Analytics

Location: 2000 Newpoint Pkwy, Lawrenceville, GA 30043, USA

Company

hirify.global is a large U.S. optical retail company operating more than 1,200 stores across several eyewear and eye-care retail brands.

What you will do

• Lead weekly and monthly performance analysis across demand, traffic, conversion, appointment booking, media, CRM, ecommerce, and customer behavior.
• Translate complex data into executive narratives, root-cause insights, and actionable recommendations.
• Evaluate media, CRM, campaigns, audiences, channels, and digital customer journeys to improve acquisition, retention, and customer value.
• Provide performance trends, opportunity sizing, scenario analysis, and optimization recommendations for marketing planning and investment decisions.
• Define marketing KPIs, measurement frameworks, dashboards, and recurring performance reporting standards.
• Lead, coach, and develop the Data Scientist and Marketing Measurement Analyst while coordinating work across marketing, finance, business intelligence, agencies, and external partners.

Requirements

• Seven or more years of experience in marketing, growth, digital, ecommerce, CRM, media, retail, consulting, or business performance analytics.
• Four-year college degree or equivalent experience in marketing or a related field.
• Strong understanding of marketing KPIs, funnel metrics, conversion, customer behavior, attribution, testing, and performance optimization.
• Experience connecting marketing performance to customer acquisition, retention, revenue, profitability, and business growth.
• Experience with business intelligence platforms such as Power BI, Tableau, or Looker; advanced Excel or Google Sheets; and web analytics platforms including Adobe Analytics and GA4.
• Strong executive communication skills, including simplifying complex analyses, influencing decisions, challenging assumptions constructively, and aligning stakeholders.

Nice to have

• Experience in retail, ecommerce, healthcare, optical, multi-location retail, appointment-based, subscription, lifecycle, agency, or consulting environments supporting consumer brands.
• Experience with marketing mix modeling, incrementality testing, geo-testing, lift studies, holdouts, customer journey analysis, audience strategy, lifecycle measurement, and marketing investment optimization.
• Experience with Adobe Experience Platform/CDP, Adobe Journey Optimizer, Google Ads, Meta, YouTube, paid search, paid social, SQL, and tools such as Asana, Workfront, or Jira.

Culture & Benefits

• Health and dental insurance, 401(k) retirement savings with company match, and a flexible spending account.
• Paid personal time off, paid company holidays, and parental leave.
• Employee eyewear discount.
• Training programs, educational courses, and opportunities for internal promotion and long-term career growth.