VP Brand (Healthcare)

Location: San Francisco, United States; on-site. Relocation support to the United States is available for suitable candidates, with visa sponsorship offered.

Company

hirify.global is a growing health system combining lab testing, health data aggregation, digital twins, an AI doctor and peptides to help people understand their health and act earlier.

What you will do

• Own brand strategy, positioning, audience priorities and messaging.
• Lead integrated campaigns from customer insight and brief through creative development, production, launch and evaluation.
• Set creative standards and build a recognizable brand system across copy, design and storytelling.
• Develop sustained visibility through content, creators, member stories, cultural partnerships, earned attention, media and events.
• Own the brand budget, investment priorities and measurement of awareness, consideration, branded search and qualified demand.
• Build and lead the internal brand team and external partner network while collaborating with Paid Media, Product, Clinical and Member Experience.

Requirements

• Experience owning a consumer-brand function, including strategy, budget, team and business results.
• Experience taking distinctive campaigns or launches from insight to market and explaining their measurable impact.
• Strong creative judgment, briefing, copy, design and storytelling skills, including the ability to simplify complex health offerings.
• Experience hiring and developing teams and managing external specialists.
• Cultural awareness, commercial discipline and the ability to connect brand investment with demand and acquisition.
• Willingness to work on-site in San Francisco or relocate to the United States.

Nice to have

• Experience in consumer health, wellness, subscriptions or another trust- and education-led category.
• Experience growing a brand from an engaged early audience to broader consumer recognition.
• Experience connecting cultural partnerships, community or member advocacy with measurable demand.

Culture & Benefits

• Opportunity to shape a consumer health brand focused on proactive healthcare.
• High talent standards and a strong emphasis on producing high-quality work.
• Autonomy and responsibility to carry decisions through to execution.
• International team with talent welcomed from around the world.
• Visa sponsorship and relocation support to the United States for suitable candidates.