Head of Brand & Product Marketing (AI)

Location: San Francisco, United States; in-office 4 to 5 days per week. Relocation support and visa sponsorship are available for the right candidate. Occasional travel is required for customer visits, conferences, and team events.

Base salary: $160,000–$190,000 annually, plus equity through the stock option program.

Company

Mission-driven Series B HR technology company building an all-in-one HR, payroll, and hiring platform for hourly and frontline workforces.

What you will do

• Own positioning and messaging, including the narrative around restaurant customers versus the broader frontline workforce.
• Lead go-to-market launches for AI, hiring, HR, and payroll products, including messaging, pricing and packaging input, launch plans, and sales enablement.
• Manage content and design across the website, case studies, video, webinars, and social channels.
• Equip Sales and partnerships with competitive analyses, ROI stories, customer proof, and market-informed narratives.
• Manage and develop a team of product marketers, content marketers, and designers while contributing as a senior individual contributor.

Requirements

• 5+ years of B2B marketing experience with substantial product marketing depth.
• Experience building and leading dynamic marketing teams.
• Experience starting a company, category, or function from zero and operating with a strong bias toward action.
• Ability to write sharp positioning and build systems that help teams produce high-quality work.
• Daily experience using AI agents and willingness to drive AI adoption across the team.
• Must be based in or relocating to San Francisco and work in the office at least 4 days per week.

Nice to have

• Experience with SMB buyers, hourly or frontline workforces, HR technology, or payroll.
• Former founder experience.

Culture & Benefits

• Mission-driven, values-based environment focused on deskless workers and local businesses.
• Early-employee opportunity at a hyper-growth Series B startup with over $120 million in funding.
• Direct collaboration with the founding team and industry veterans.
• Medical, dental, and vision coverage, with 95% of employee premiums and 85% of dependent premiums covered.
• Stock options, in-office amenities, stocked kitchen, 401(k), and flexible PTO.