7 дней назад
Senior Strategist (Automotive)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Strategist (Automotive): Developing strategy for a Pan-European automotive account across brand consideration, lead generation, CRM, digital experiences and retail activations with an accent on customer insight, data, research and cultural understanding. Focus on creating strategic and creative briefs, applying GEO and LLM-ready content practices, presenting recommendations to clients, and connecting communications to commercial objectives.
Location: Hybrid working at the Sea Containers office in London, United Kingdom; teams are in the office an average of four days a week
Company
is a global creative company combining brand experience, customer experience and commerce to create connected brands and growth solutions for major clients.
What you will do
- Develop strategic thinking from briefs through creative development, client presentations and effectiveness measurement.
- Build strategy across the customer journey for a Pan-European automotive account, including brand consideration, lead generation, CRM, digital experiences and retail activations.
- Turn business, customer, cultural, behavioural, data and research inputs into actionable insights and recommendations.
- Create strategic and creative briefs for CRM, digital, social, search and dealership communications.
- Support automated and triggered CRM communications, digital servicing journeys and vehicle consideration and conversion activations across UK and European markets.
- Collaborate with Client Services, Creative, Data and Media teams, present recommendations to stakeholders and support pitches, proactive projects and junior team development.
Requirements
- Proven experience as a Strategist or Senior Strategist in an agency environment.
- Experience developing strategy from brief through creative development and delivery.
- Strong understanding of customer behaviour, customer journeys, brand and communications strategy, CRM or lifecycle marketing, digital, social, search or customer experience.
- Ability to interpret data and research, communicate complex ideas clearly and present confidently to clients and stakeholders.
- Experience collaborating with Creative, Client Services, Data, Media or other specialist teams.
- Ability to work in the London hybrid model, with office attendance averaging four days per week.
Nice to have
- Automotive, mobility or Pan-European client experience.
- Experience contributing to pitches, proactive strategic projects or mentoring junior team members.
- Understanding of modern search trends, AI, LLMs and Generative Engine Optimisation.
Culture & Benefits
- Collaborative environment across Strategy, Creative, Client Services and specialist disciplines.
- Work with high-profile clients on commercially meaningful challenges.
- Opportunities for learning, development and career progression.
- Hybrid working and access to company and group benefits.
- Culture that encourages curiosity, different perspectives and constructive challenge.
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