6 дней назад
Lead, Content Strategy & Digital Engagement (Marketing) (Investment Management)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Lead, Content Strategy & Digital Engagement (Marketing) (Investment Management): Leading Asia-wide investment marketing content strategy and digital-first storytelling across institutional, retail, insurance, pensions, private banking, and other key segments with an accent on multi-channel campaigns, investment communications, and content governance. Focus on building high-performing content teams, optimizing workflows with technology and automation, and using performance insights to improve execution across APAC.
Location: Hong Kong, Hong Kong; hybrid schedule with at least four days per week in the designated office and one day outside the office.
Company
is a global independent investment management firm providing investment strategies and vehicles to clients worldwide.
What you will do
- Develop and execute Asia's content strategy across equities, fixed income, alternatives, multi-asset, and macro themes.
- Lead investment marketing content creation across digital, social, web, video, email, presentations, and sales materials.
- Drive content campaigns, product launches, thought leadership, and market event communications.
- Partner with sales teams to create client-focused content and tools supporting business growth.
- Lead and develop a high-performing content team while managing priorities and execution quality.
- Manage senior stakeholders and improve governance, workflows, technology adoption, and content performance.
Requirements
- 8–10+ years of experience in content marketing, investment communications, product marketing, or related financial services roles.
- Bachelor's degree in Business, Finance, Marketing, Communications, or a related field.
- Fluent English, Cantonese, and Mandarin required.
- Strong understanding of investment products, markets, and financial communications.
- Experience developing content strategies and delivering multi-channel marketing campaigns.
- Proven people leadership, stakeholder management, writing, editing, storytelling, presentation, project management, and prioritization skills.
Nice to have
- MBA and/or CFA.
- Experience with Bloomberg, Morningstar, and other data platforms.
- Interest in digital innovation, AI, automation, and content technology solutions.
Culture & Benefits
- Hybrid workplace model with a designated office schedule.
- Generous annual leave and flexible paid time off.
- Learning and development programs.
- Health and wellbeing benefits.
- Parental leave benefits and an employee stock purchase plan where applicable.
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