Sr. Manager Marketing Operations & Digital Platforms (Medtech)

Location: Newport Beach, California, United States

Company

hirify.global is a commercial-stage medtech company developing FDA-approved Vivistim® Paired VNS™ Therapy for stroke recovery and chronic ischemic stroke survivors.

What you will do

• Lead the operation, governance, and optimization of the direct-to-patient and direct-to-consumer marketing technology ecosystem.
• Own websites, landing pages, campaign microsites, provider locator tools, forms, tracking implementations, and nurture journeys, including QA, accessibility, SEO, performance, and issue resolution.
• Manage marketing technology platforms including Google Tag Manager, analytics, CRM integrations, lead-routing systems, call tracking, marketing automation, survey platforms, and AI/chatbot technologies.
• Lead patient lead operations, including capture, routing, workflow automation, form testing, data quality, reporting accuracy, and lead-flow issue resolution.
• Translate business requirements into technical specifications and manage cross-functional implementations from requirements through launch and post-launch optimization.
• Coordinate with Patient Navigation, Sales, Commercial Operations, IT, Regulatory, Legal, Marketing, agencies, and technology vendors while improving measurement, reporting, process efficiency, and platform performance.

Requirements

• Bachelor’s degree in Marketing, Business, Information Systems, Digital Media, Analytics, or a related field; equivalent experience may be considered.
• 7+ years of progressive experience in marketing operations, digital marketing operations, marketing technology, digital platforms, web operations, or a related function.
• Hands-on experience with websites, landing pages, forms, analytics, tagging, marketing technology platforms, CRM integrations, lead routing, marketing automation, and digital measurement.
• Experience leading complex cross-functional projects and managing external agencies or technology vendors through technical and operational issues.
• Strong project management, process improvement, documentation, analytical, communication, troubleshooting, and stakeholder management skills.
• Ability to work with sensitive data, regulated processes, privacy requirements, compliance considerations, and changing priorities.

Culture & Benefits

• Comprehensive medical, dental, and vision insurance plans.
• Flexible Spending Account and 401(k) plan with company matching.
• Unlimited paid time off program.
• Approximately 18 paid company holidays per year.
• Collaborative work across Marketing, IT, Sales Operations, Patient Navigation, Compliance, Legal, agencies, and technology vendors.