Executive Director, Marketing Intelligence Platforms & Innovation (AI)

Location: Hybrid role based in Detroit, MI or New York, NY, United States; office attendance averages four days per week.

Salary: $155,000–$390,000 USD per year

Company

hirify.global is a global creative company within WPP, combining brand experience, customer experience, commerce, creativity, technology, media, analytics, and production for major brands including Ford Motor Company.

What you will do

• Lead the maturation of marketing intelligence products and standardize capabilities across global regions and agency partners.
• Advance predictive and prescriptive analytics and identify and operationalize high-value AI use cases.
• Establish engineering, data, and delivery standards that scale across distributed teams and partners.
• Govern high-priority programs and executive deliverables, including scope, financials, resourcing, reporting, communication, and accountability.
• Drive innovation, thought leadership, documentation, and delivery standards that support global business development, including the EMEA analytics scope.
• Translate emerging technologies and market shifts into actionable opportunities for the marketing intelligence function.

Requirements

• 15+ years of experience across product or capability leadership, analytics or marketing intelligence, and large-scale program or delivery management.
• Experience combining automotive or broader industry expertise with hands-on product management and agency or media agency experience.
• Track record of maturing analytics products and standardizing capabilities across complex, distributed, or multi-agency environments.
• Strong command of predictive and prescriptive analytics and applied AI, with the judgment to distinguish practical value from hype.
• Demonstrated success managing executive-level deliverables, including scoping, financials, and resourcing, with precision and discretion.
• Exceptional cross-functional leadership, communication, and executive stakeholder-management skills, including experience supporting business development or global and EMEA new-business wins.

Culture & Benefits

• Hybrid working model designed to support creativity, collaboration, and connection.
• Competitive benefits package through WPP.
• Respectful, inclusive workplace with equal employment opportunities.
• hirify.global operates within a global WPP network spanning more than 55 markets and multiple specialist agencies.