6 дней назад
User Acquisition Manager (Mobile Gaming)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
User Acquisition Manager (Mobile Gaming): Managing and optimizing user acquisition campaigns for Two Dots, Dragon City, and Monster Legends with an accent on campaign execution, performance testing, and data-driven growth. Focus on improving CPI, ROAS, and IPM, coordinating creative and cross-functional initiatives, and pacing acquisition budgets across social, SDK, and programmatic channels.
Location: Barcelona, Spain; hybrid work with at least 2 days per week in the Barcelona office
Company
is a global interactive entertainment company and a label of Take-Two Interactive, developing and operating mobile games including Two Dots, Dragon City, and Monster Legends.
What you will do
- Manage daily user acquisition operations across social, SDK network, and programmatic channels.
- Execute campaigns end to end, including setup, optimization, budgeting, and reporting.
- Run structured tests across creatives, audiences, and channels to improve CPI, ROAS, and IPM.
- Partner with Creative, Product, ASO, and BI teams on campaign concepts and full-funnel improvements.
- Monitor dashboards, identify performance trends and opportunities, and support monthly budget forecasting and pacing.
- Track platform updates, industry trends, and competitive activity.
Requirements
- 2–3+ years of experience in mobile user acquisition or performance marketing.
- Hands-on experience running ad networks or social campaigns.
- Strong analytical and KPI-driven mindset with confidence working with data.
- Familiarity with mobile attribution, MMPs, ad networks, and user acquisition platforms.
- Proficiency with Excel or Sheets, including pivot tables and lookups.
- English required for the application and clear cross-functional communication.
Nice to have
- Experience in mobile gaming and free-to-play environments.
- Basic knowledge of SQL or data tools.
- Experience working on a live game or app at scale.
Culture & Benefits
- Hybrid working model with regular Barcelona office attendance.
- 25 days of annual leave plus public holidays.
- Private medical, disability, and life insurance.
- Choice of an iOS or Android phone or tablet, Spotify Premium, and free English, Spanish, and Catalan lessons.
- Professional development budget, social events, and access to an employee stock purchase plan.
- Onsite gym, breakfast, lunch, specialty coffee, physiotherapist, and hairdresser.
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