10 дней назад
Brand Marketing Dir II
146 200 - 282 600$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Brand Marketing Dir II (Healthcare Brand Marketing): Owning and evolving brand strategy, positioning, and integrated campaigns for CHG Healthcare staffing brands with an accent on brand experience, storytelling, and full-funnel alignment. Focus on measuring brand health, guiding creative direction, partnering with sales and growth marketing, and leading a team of marketing professionals.
Location: Salt Lake City, Utah; based out of Midvale, Utah, with work-from-home options available
Salary: $146,200–$282,600 annually, depending on work location and job-related factors.
Company
is a physician staffing company that connects doctors with patients and operates multiple healthcare staffing brands.
What you will do
- Own and evolve brand positioning, strategy, and the future brand experience for one or more healthcare staffing brands.
- Develop and execute integrated campaigns across TV/video, sponsorships, partnerships, public relations, social, display, content, conferences, and events.
- Translate brand strategy into messaging and creative direction across marketing channels and touchpoints.
- Partner with sales, growth marketing, research, strategy, creative, and external agencies to align brand and performance efforts.
- Track brand health metrics, analyze customer insights and competitive trends, and make recommendations for marketing investment.
- Lead, coach, and develop a team of marketing professionals responsible for delivering the marketing plan.
Requirements
- Bachelor's degree in business, preferably with a focus on marketing or communications.
- At least eight years of marketing experience, including at least four years focused on brand marketing.
- At least five years of people leadership experience, including coaching, talent development, and management of individual contributors.
- Demonstrated ability to build brand awareness, consideration, differentiation, and long-term equity.
- Strong storytelling, creative judgment, executive communication, research interpretation, and stakeholder-influence skills.
- Ability to work from the Salt Lake City/Midvale, Utah area; work-from-home options are available.
Nice to have
- Healthcare or staffing industry experience.
- Advanced degree in marketing, business, or a related field.
- Experience partnering with performance or growth marketing in a matrixed brand-and-demand structure.
Culture & Benefits
- Flexible work schedules, including work-from-home options.
- 401(k) retirement plan with company match.
- Medical and dental coverage, onsite health centers, wellness programs, and behavioral health appointments.
- Paid parental leave, fertility coverage, adoption assistance, and marriage counseling.
- Training resources, tuition reimbursement, volunteer time off, and employee-driven matching grants.
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