GTM Manager, Media Strategy & Execution (Healthcare Media)

Location: Remote USA

Salary: $102,000–$216,000 annually, depending on work location and hiring zone.

Company

hirify.global is a U.S. healthcare marketplace and prescription savings platform that provides medication affordability options, healthcare information, and telehealth services.

What you will do

• Translate HCP and DTC media strategies into quarterly and in-market activation plans with deliverables, owners, timelines, and dependencies.
• Drive launch and rollout plans for media capabilities, sponsorships, and commercial packages.
• Coordinate launch readiness across Sales, Product, Analytics, Marketing, Legal, Client Success, and Revenue Operations.
• Support pitches, RFPs, agency conversations, and strategic client opportunities with tailored narratives and commercial materials.
• Create and maintain sales enablement materials, training sessions, launch briefings, and field-ready tools.
• Capture post-launch, customer, win/loss, and field feedback to improve positioning, enablement, and commercialization frameworks.

Requirements

• Bachelor’s degree required; business, marketing, media, healthcare, or a related field preferred.
• 5–8 years of experience in go-to-market, product marketing, sales enablement, commercialization, media strategy, integrated marketing, or a related field.
• Experience supporting product or feature launches and coordinating cross-functional GTM execution.
• Experience developing positioning, sales collateral, value propositions, launch materials, training, or commercial enablement programs.
• Strong understanding of digital media and omnichannel marketing, including HCP and/or DTC activation, audience strategy, measurement, and agency buying dynamics.
• Strong communication, project management, prioritization, and stakeholder-coordination skills.

Nice to have

• Experience in pharmaceutical or healthcare media, life sciences marketing, digital health, healthcare advertising, or an adjacent environment.

Culture & Benefits

• Medical, dental, and vision insurance.
• 401(k) with company match and an employee stock purchase plan.
• Unlimited vacation, 13 paid holidays, and 72 hours of sick leave.
• Mental and financial wellness programs, fertility benefits, parental leave, and pet insurance.
• Short- and long-term disability coverage and additional compensation programs, including annual bonuses or commissions and equity grants for most positions.
• Commitment to an inclusive workplace and reasonable accommodations during the recruiting process.