4 дня назад
Product Marketing Manager (PropTech)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Product Marketing Manager (PropTech): Leading positioning, messaging, and go-to-market strategy for real estate technology products with an accent on product launches, sales enablement, demand generation, and market intelligence. Focus on translating buyer needs into market-ready content, enabling sales teams, and coordinating cross-functional product marketing initiatives.
Location: US Remote
Company
develops real estate technology and PropTech solutions that help clients operate their businesses through systems of intelligence and execution.
What you will do
- Own differentiated positioning and messaging for a global product family, translating business and technical benefits into market-ready content.
- Partner with Product, Solution Leaders, Sales, Sales Enablement, Marketing, and the Global Delivery Centre to support product adoption and deal execution.
- Lead marketing strategy for product launches, upgrades, and releases.
- Set the direction for sales enablement materials, demand-generation campaigns, thought-leadership content, and product training.
- Develop market intelligence on industry trends, competitors, customer needs, buyer behavior, and purchasing criteria.
- Lead internal training, client-facing webinars, user-conference sessions, and cross-functional collaboration.
Requirements
- BA/BS degree in Business, Marketing, or a related field.
- 4+ years of marketing experience, including product marketing, content marketing, or digital marketing.
- Excellent written and verbal communication skills.
- Strong people and stakeholder management skills, including experience directing a Global Delivery Centre and working in a matrixed environment.
- Experience in a SaaS or enterprise technology company is preferred.
- Some travel may be required.
Culture & Benefits
- Remote work with flexibility to work from anywhere in the world for two weeks each year.
- Medical coverage options, HSA benefits, competitive 401(k), parental leave, 20 days of PTO, observed holidays, and annual Flexi time.
- Tuition reimbursement and professional development support.
- Employee-led diversity, equity, and inclusion groups and employee resource groups.
- Inclusive, people-first work environment focused on belonging and professional growth.
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