5 дней назад
Senior Product Marketing Manager - Inbound (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Product Marketing Manager - Inbound (AI): Leading market intelligence, customer research, competitive analysis, and win–loss programs to shape product strategy, positioning, and go-to-market decisions with an accent on buyer insight, competitive context, and AI-assisted research. Focus on influencing roadmaps and packaging, developing buyer personas and customer journey maps, and presenting actionable evidence to product, sales, marketing, and executive teams.
Location: Remote (US Only)
Company
provides cloud-based software and services for mission-driven nonprofits and associations, supporting fundraising, learning, events, careers, volunteering, accounting, and association management.
What you will do
- Lead market and competitive intelligence across the product portfolio.
- Own and evolve the win–loss program, including interview design, execution, and synthesis.
- Develop buyer personas, ideal customer profiles, and customer journey maps.
- Partner with Product to influence roadmap priorities, packaging, differentiation, and go-to-market decisions.
- Conduct client research through interviews, surveys, advisory boards, executive conversations, and feedback analysis.
- Deliver actionable insights and present customer evidence to Product, Product Management, Sales, Marketing, and executive leaders.
Requirements
- 5–7 years of experience in product marketing, strategy, or market intelligence.
- Demonstrated experience with market analysis, win–loss programs, and competitive research.
- Proven ability to influence product strategy through insight and data.
- Strong project management skills, with the ability to manage multiple concurrent projects.
- Excellent presentation, storytelling, and executive-level communication skills.
- Must be eligible to work in the United States without sponsorship.
Nice to have
- SaaS experience.
- Nonprofit or association experience.
- Experience using AI tools to accelerate research and competitive analysis.
- Experience owning complex initiatives such as pricing and packaging, new product or market-entry research, or product advisory boards.
- Hands-on experience with Salesforce, Asana, Klue, Clozd, Gong, Pendo, Claude, or Microsoft Copilot.
Culture & Benefits
- Remote work flexibility and a focus on work-life balance.
- Medical, dental, and vision benefits.
- 401(k) savings plan with company match.
- Flexible planned paid time off, generous sick leave, and employer-paid parental leave.
- Employer-paid short-term disability coverage.
- Inclusive, purpose-driven culture with community involvement.
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