Event Marketing Manager (Automotive)

TL;DR

Event Marketing Manager (Automotive): Managing the end-to-end event program including trade shows, ride-and-drives, and dealer events to generate pipeline and brand awareness with an accent on B2B event strategy and hardware logistics. Focus on coordinating large-scale industry conferences, optimizing lead capture workflows, and managing complex vehicle transportation logistics.

Location: Must be based in or able to relocate to Garden Grove, CA

Salary: $100,000 - $140,000 USD

Company

American commercial electric vehicle company transforming the industry with a first-of-its-kind EV platform for medium-duty vehicles.

What you will do

• Develop and execute the annual event strategy and budget, prioritizing investments based on pipeline goals.
• Manage presence at major industry trade shows (CES, ACT Expo, etc.), covering booth design, vehicle transport, and staffing.
• Coordinate ride-and-drive events and vehicle demos, handling site selection, permitting, and safety logistics.
• Establish lead-capture and qualification workflows in HubSpot/Salesforce to ensure seamless Sales handover.
• Collaborate with Dealer Marketing to support regional fleet events and dealer launches.
• Analyze event ROI by tracking cost-per-lead and influenced pipeline.

Requirements

• 5+ years of B2B event or field marketing experience in tech, automotive, or industrial sectors.
• Proven track record of managing full-cycle trade show execution and performance reporting.
• Experience managing significant budgets, vendor contracts, and exhibit partners.
• Proficiency with CRM and marketing automation tools like HubSpot or Salesforce.
• Ability to travel approximately 35% and work occasional evenings/weekends.
• Based in or able to relocate to the Garden Grove, CA area for on-site work.

Nice to have

• Experience in commercial vehicle or heavy-equipment industries.
• Knowledge of hardware logistics and test-drive program management.
• Experience marketing to government, fleet, or multi-stakeholder buying groups.
• Experience launching a new event program or introducing repeatable playbooks in a fast-growing company.

Culture & Benefits

• 100% employee-covered health, dental, and vision insurance.
• Early-stage stock options and robust retirement savings (401k, HSA, FSA).
• Generous PTO, parental leave, and an annual vacation bonus.
• Wellness and fertility benefits.
• On-site perks including complimentary meals and stocked kitchens.