Analyst, Marketing Analytics

Location: Remote anywhere in Canada, with attendance at the Toronto office up to 6 times per year and work during Eastern Time hours. Applicants must currently reside in Canada and be legally entitled to work in Canada.

Salary: CAD 67,000–82,000 per year

Company

Heart & Stroke is a health-focused foundation working to promote health, save lives, enhance recovery, and reduce the impact of heart disease and stroke in Canada.

What you will do

• Analyze customer behaviour and develop supporter segmentation, targeting, and communication strategies.
• Evaluate digital, traditional, media, and offline campaign performance to identify opportunities for retention, upgrades, cross-selling, and lifetime value growth.
• Build and maintain performance reports, automated dashboards, and visualizations using BigQuery, Power BI, Salesforce Marketing Cloud, Google Analytics, and other data sources.
• Coordinate campaign data operations, including data extraction, campaign calendars, protocols, quality checks, and partner data exchanges.
• Collaborate with marketing leads, IT, vendors, and organizational stakeholders on campaign planning, integrations, requirements, and user acceptance testing.
• Provide analysis and insights for planning, forecasts, budgets, and priority initiatives.

Requirements

• At least 2 years of analytics or data management experience in a customer-centered organization.
• Experience reporting on mass-media campaigns across digital and traditional channels.
• Experience with data visualization, data modeling, CRM systems, and cloud analytics platforms such as BigQuery, Snowflake, or Redshift.
• Strong analytical skills using Excel, SQL, and DAX, with experience using Power BI or Tableau.
• Experience with Google Analytics, digital marketing performance management, customer segmentation, and campaign operations.
• University degree in analytics, data science, statistics, finance, or an equivalent qualification.

Nice to have

• Experience integrating AI tools such as Copilot or Claude into analytics workflows.
• Strong project management, stakeholder collaboration, and data storytelling skills.
• Ability to translate complex analytical findings into clear actions and layperson-friendly language.

Culture & Benefits

• Mission-driven work focused on health, recovery, and community impact.
• Inclusive and accessible workplace committed to equity, diversity, and inclusion.
• Flexible hybrid working arrangements and support for home office setup and mobile phone costs.
• Paid wellness and personal days, plus health, medical, dental, and vision benefits.

Hiring process

• Applications are accepted until September 17, 2026.
• Accommodation is available during the recruitment and selection process.