Senior Growth Marketing Manager (Digital Health)

Location: New York City or Princeton, United States; hybrid schedule with 2 days per week on-site

Salary: $134,000–$175,000 base salary per year

Company

hirify.global is a consumer-led digital health company offering personalized health programs that combine medication, behavior change, psychology, content, coaching, community, and clinicians.

What you will do

• Own and scale hirify.global’s paid social strategy, execution, optimization, and budget allocation across Meta, Pinterest, Snapchat, and Reddit.
• Improve customer acquisition and LTV-to-CAC performance through structured experimentation, measurement, and channel optimization.
• Identify opportunities to scale existing channels and test new platforms, audiences, creative approaches, and campaign structures.
• Build paid social strategies for new products and audiences and translate business objectives into acquisition plans.
• Partner with Creative, Growth Product, and Analytics to improve performance across the customer journey.
• Communicate performance insights and recommendations to senior and C-suite leaders while driving cross-functional workstreams.

Requirements

• Deep hands-on paid social experience in a direct-to-consumer, ecommerce, or similarly performance-focused business.
• Advanced knowledge of Meta and experience with Pinterest, Snapchat, Reddit, YouTube, or TikTok.
• Strong command of direct-response marketing, including CAC, LTV, conversion, incrementality, and performance optimization.
• Experience managing significant media budgets and using marketing mix modeling or multi-touch attribution.
• Ability to work independently, set direction, and partner effectively across the organization.
• Strong communication skills, including translating complex performance insights for senior and C-suite leaders; experience managing or mentoring others.

Culture & Benefits

• End-to-end ownership of a critical growth channel with significant business impact.
• 401(k) with company match.
• Paid holidays, generous time off, Summer Fridays, and a company-wide Summer Break week.
• Medical, dental, vision, and life insurance, including a premium-free medical plan option.
• Paid parental leave, stock awards, performance-based bonus, and access to hirify.global products.