6 дней назад
Senior Creative Strategist, Growth Marketing
135 000 - 156 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Creative Strategist, Growth Marketing (Paid Search/Paid Social/CRO): Developing creative strategy, briefs, and experimentation frameworks for growth marketing channels with an accent on performance data, conversion strategy, and cross-functional creative direction. Focus on designing ad experiments, building testing roadmaps and learnings repositories, and identifying landing-page message-match and CRO opportunities.
Location: Onsite in Pleasanton, California, Monday through Friday
Base annual salary: $135,000–$156,000; annual bonus up to 10%.
Company
provides a software platform for businesses and professionals in the beauty, wellness, and related service industries.
What you will do
- Develop insight-driven creative briefs covering concepts, messaging, formats, audiences, and channels.
- Own creative strategy across paid search and paid social channels, including Meta, TikTok, YouTube, and Google.
- Build creative testing roadmaps, define hypotheses and success metrics, and design A/B or multivariate experiments.
- Maintain a repository of creative learnings and translate performance results into actionable recommendations.
- Develop landing-page testing recommendations and identify message-match and CRO opportunities across the conversion journey.
- Partner with paid channel leads, creative teams, marketing leadership, and cross-functional stakeholders.
Requirements
- 5+ years of creative strategy experience in performance or growth marketing.
- Hands-on experience with paid social and/or paid search, including platform-specific creative best practices.
- Ability to create creative briefs and testing frameworks that improve paid campaign performance.
- Strong data fluency and the ability to translate creative analytics into strategic direction.
- Working knowledge of CRO principles, landing-page strategy, traffic sources, and audience intent.
- Clear communication skills and the ability to influence cross-functional partners without direct authority.
Nice to have
- Experience in SaaS, marketplace, or B2B2C environments.
Culture & Benefits
- Collaborative, inclusive environment focused on innovation, learning, and continuous improvement.
- 15 accrued PTO days and 10 company holidays annually.
- Healthcare, dental, vision, life, and supplemental insurance options.
- 401(k) program with 4% matching.
- College assistance reimbursement, Employee Assistance Program, Work/Life Programs, and LinkedIn Learning.
- Onsite gym, basketball court, microkitchen stipend, DashPass subscription, and employee discounts.
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