Sales and Retention Manager

Location: 23 Welton Rd, Bromborough, Wirral CH62 3PN, UK

Company

Everlast Gyms, part of Frasers Group, operates fitness clubs focused on member experience, community growth, and commercial performance.

What you will do

• Lead the club's membership sales process and drive new member acquisition.
• Coach colleagues, monitor KPIs, and implement action plans to improve conversion and commercial results.
• Develop initiatives that increase member engagement, retention, loyalty, and secondary spend.
• Build partnerships with local businesses, community groups, and organisations to generate leads.
• Support recruitment, onboarding, colleague development, club operations, compliance, and service standards.

Requirements

• Experience in sales, membership, retail, hospitality, or customer-focused leadership.
• Proven ability to influence performance and achieve commercial targets.
• Strong leadership, coaching, communication, and relationship-building skills.
• Commercial mindset with confidence using KPIs and performance data.
• Passion for customer experience and a positive, resilient, solutions-focused approach.
• Flexibility to work evenings, weekends, and Bank Holidays when required.

Nice to have

• Experience in fitness, leisure, or membership-based businesses.
• Knowledge of lead generation, sales conversion, retention, and customer lifecycle management.
• Experience developing business partnerships and community engagement initiatives.

Culture & Benefits

• Free Everlast Gyms membership.
• 20% colleague discount across Frasers Group brands.
• Eligibility for the Fearless 1000 Bonus Scheme and recognition awards.
• Funded management and leadership qualifications, plus ongoing sales and fitness training.
• Progression opportunities within a growing fitness business.