Director of Sales Convenience Store Channel

Location: Murrieta, California, USA; frequent travel of up to 75% is required.

Salary: $151,300–$211,800 annually

Company

hirify.global is a large baking company with more than 20,000 associates producing and distributing branded bakery products across the United States.

What you will do

• Lead the growth, profitability, and execution of the Xpress business across convenience stores and other small-format channels.
• Develop go-to-market, market expansion, customer acquisition, distribution, and market saturation strategies.
• Establish standards for direct store delivery, selling, ordering, merchandising, freshness, promotions, and customer service.
• Optimize routes, territories, customer coverage, service models, resources, and sales center networks.
• Lead, coach, and develop geographically dispersed sales leaders and frontline teams.
• Partner with Finance and cross-functional teams on profit and loss, transformation initiatives, and execution.

Requirements

• Bachelor’s degree in business, marketing, sales, finance, operations, supply chain, or a related field.
• At least 10 years of progressive management experience in food sales, consumer packaged goods, direct store delivery, retail, or a comparable industry.
• Experience leading salaried associates or geographically dispersed sales teams to deliver profitable growth.
• Strong knowledge of small-format retail, go-to-market strategy, route optimization, customer development, and sales transformation.
• Strong financial, analytical, planning, communication, negotiation, and decision-making skills.
• Proficiency with Outlook, PowerPoint, Excel, Word, and business analytics or dashboarding tools.

Nice to have

• MBA.
• Experience working with Customer Teams or Account Executives.
• Labor relations experience with union organizations.

Culture & Benefits

• Annual bonus eligibility.
• Comprehensive benefits package.
• Paid time off.
• 401(k) with company match.
• Safety-focused, inclusive work environment with associate development opportunities.