Paid Search Lead

Location: London, hybrid

Company

A consumer business expanding its Paid Search operations from the UK into international markets.

What you will do

• Own Paid Search strategy and execution across the UK, managing a multi-million-pound budget against CAC, LTV, volume, and revenue targets.
• Build and improve automated bidding systems using value-based bidding, Google Ads scripts, APIs, and custom logic.
• Apply AI and automation to search query mining, ad copy generation, budget allocation, reporting, and workflow optimisation.
• Develop auction strategies covering competitor conquesting, brand defence, impression share optimisation, and market coverage.
• Analyse performance data, attribution, search query reports, and incrementality to identify growth drivers.
• Partner with Data, Engineering, and CRO teams on measurement, attribution, Quality Score, conversion performance, and international expansion.

Requirements

• 3+ years of experience managing Paid Search at significant scale, ideally in a highly competitive consumer business.
• Strong analytical skills and comfort working with raw data, advanced spreadsheets, and SQL.
• Hands-on experience building automated bidding strategies with Google Ads Scripts, APIs, or custom automation.
• Regular use of LLMs to improve analysis, automate workflows, generate creative, and increase operational efficiency.
• Strategic understanding of competitor dynamics, auction mechanics, conquesting, and long-term market positioning.
• Ability to take full ownership as a high-impact individual contributor and support decisions with data.

Culture & Benefits

• Hybrid work in London.
• Direct access to leadership.
• Close collaboration with Data, Product, Engineering, and CRO teams.
• Opportunity to build Paid Search capabilities from first principles while the business scales globally.