3 дня назад
Growth Marketing Manager - Automation (AI)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Growth Marketing Manager - Automation (AI) (HubSpot/B2B SaaS): Building automated, AI-native customer lifecycle journeys from signup and activation through expansion, with an accent on CRM architecture, product-usage data, and German-language content automation. Focus on designing agentic workflows, integrating HubSpot with product and billing systems, and continuously testing journeys to improve growth metrics.
Location: Cologne, Germany (hybrid)
Company
provides cloud-based, AI-native communication and customer experience solutions for more than 40,000 business customers and is part of Gamma Communications.
What you will do
- Own the marketing and sales automation stack centered on HubSpot, integrating product usage, billing, website, and trial funnel data.
- Design and improve automated lifecycle journeys for trial onboarding, activation, lead scoring, routing, upsell, cross-sell, win-back, and churn prevention.
- Replace recurring manual marketing and sales processes with automation and build AI agents for qualification, enrichment, routing, response drafting, and content generation.
- Maintain reliable lifecycle stages, attribution, and product-usage signals across systems.
- Measure each journey, establish baselines, and iterate based on performance.
- Collaborate with Sales, Product, Growth Analytics, and eCommerce to remove manual steps.
Requirements
- Several years of experience in marketing and sales automation, lifecycle marketing, marketing operations, or CRM, ideally in B2B SaaS with a self-service or product-led motion.
- Hands-on HubSpot experience with workflows, custom properties and objects, lists, lifecycle stages, and reporting.
- Strong expertise in either technical/AI automation or lifecycle and content automation, with working knowledge of the other area.
- Experience building solutions with LLMs or AI agents, not only researching them.
- Fluent German and English required; German is needed for customer-facing lifecycle content.
- Structured, analytical, self-directed, and able to manage several topics through completion.
Nice to have
- Experience integrating product-usage data into CRM journeys, including PQL scoring and usage-based triggers.
- Experience with data warehouses, reverse ETL, or event pipelines.
- Experience migrating or rebuilding CRM environments.
Culture & Benefits
- Hybrid work with flexible hours and a remote-oriented culture focused on output.
- Freedom to choose tools and build AI-native solutions.
- Learning and development opportunities in growth, SaaS, and AI.
- Modern office and equipment in Cologne’s Südstadt, with refreshments provided.
- Open, collaborative culture with regular team events.
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