Director, Campaign Strategy & Execution - Raymond James Investment Management (AI Marketing)

Location: Saint Petersburg, Florida, United States; hybrid workstyle

Company

hirify.global Investment Management supports intermediary and institutional investment businesses through financial-services marketing, distribution, and product capabilities.

What you will do

• Lead and develop Campaign Managers responsible for integrated campaign strategy, planning, execution, measurement, and optimization.
• Translate business, distribution, and product priorities into audience strategies, messaging, channel plans, activation roadmaps, and success measures.
• Act as a hands-on strategic partner on the firm's highest-priority and most complex campaigns.
• Establish campaign governance, workflows, operating procedures, and scalable processes across the marketing organization.
• Oversee execution across digital, email, social media, webinars, thought leadership, events, paid media, and sales enablement channels.
• Partner with Distribution, Product Marketing, Digital Marketing, Marketing Operations, Data & Analytics, Compliance, and executive stakeholders.

Requirements

• At least 10 years of progressive marketing experience, including significant integrated campaign development and execution experience.
• Bachelor's degree in Business Administration, Digital Communications and Media/Multimedia, Marketing, or an equivalent combination of experience, education, and training.
• Expertise in integrated marketing, multi-channel campaign execution, marketing automation, lead generation, segmentation, customer journeys, measurement, attribution, and reporting.
• Experience leading, mentoring, and developing marketing teams and managing complex cross-functional initiatives.
• Knowledge of financial-services marketing compliance and regulatory requirements; asset management, wealth management, or financial-services experience is strongly preferred.
• Experience with Salesforce Financial Services & Sales Cloud, Salesforce Marketing Cloud, Agentforce AI, LinkedIn, Seismic, ON24, and related marketing technologies.

Nice to have

• Experience serving financial advisors, RIAs, broker-dealers, wirehouses, retirement platforms, consultants, or institutional investors.
• Experience applying AI-enabled marketing technologies to personalization, content development, workflow automation, targeting, and optimization.

Culture & Benefits

• Hybrid workstyle with less than 25% travel.
• Benefits may include medical, dental, vision, life, disability, critical illness, accident insurance, retirement savings, paid time off, holidays, sick leave, and parental leave.
• Culture emphasizes developing others, collaboration, pragmatic decision-making, accountability, delivery, and continuous improvement.
• Work is guided by client-first, integrity, independence, and a conservative long-term perspective.