Performance Marketing Lead (Cybersecurity)

Location: New York, NY; Remote US; San Francisco, CA. Work arrangement: Hybrid

Company

Building the revenue engine for autonomous cyber defense.

What you will do

• Run paid search, LinkedIn, retargeting, sponsored content, webinar promotion, and other digital demand programs.
• Test audiences, offers, messaging, creative, landing pages, and conversion paths to increase qualified leads, Sales-accepted meetings, and sales-qualified pipeline.
• Build campaign, webinar, comparison, category, and nurture programs for priority ICP segments, industries, competitors, use cases, and market signals.
• Improve CTAs, forms, routing, retargeting, follow-up, and campaign pages using CMS, Webflow, Framer, or light HTML/CSS skills.
• Set up UTMs, tracking, form flows, HubSpot attribution, reporting, and weekly performance analysis with RevOps.
• Use AI, design tools, automation, and AI agents to accelerate research, asset creation, campaign operations, reporting, and analysis.

Requirements

• 5+ years of experience in performance marketing, digital demand generation, growth marketing, or integrated campaigns.
• Hands-on experience with paid search, paid social, retargeting, webinars, landing pages, nurture, campaign operations, and conversion optimization.
• Strong analytical skills with the ability to explain performance, causes, next steps, and pipeline impact.
• Experience with tools such as HubSpot, GA4, Google Tag Manager, Google Ads, LinkedIn Campaign Manager, Search Console, Ahrefs, Semrush, Webflow, or Framer.
• Creative and design fluency for producing or directing ads, webinar assets, landing pages, and nurture content.
• Strong collaboration skills, high ownership, fast follow-through, and curiosity about cybersecurity.

Nice to have

• Experience in B2B SaaS, cybersecurity, infrastructure, or another technical category.
• Experience partnering with Content, Product Marketing, Sales, Partnerships, RevOps, founders, and agency partners.

Culture & Benefits

• Work as part of a lean Growth team with broad ownership across demand generation and campaign operations.
• Collaborate closely with Demand Generation, Content, Product Marketing, Sales, Partnerships, RevOps, founders, and agencies.
• Balance fast execution with strong judgment, creative taste, and credibility in AI-generated work.