Senior Lifecycle Marketing Manager (AI)

Location: Remote, EMEA; the role is also described as work from anywhere

Salary: €85,000–€105,000 gross annual base salary

Company

hirify.global develops AI companionship products used by more than 50 million people and governed by its proprietary EverGuard moderation system.

What you will do

• Own CRM strategy and execution across onboarding, conversion, repeat purchasing, retention, and reactivation.
• Analyze behavioral data to identify engagement and purchase opportunities.
• Build journeys for onboarding, abandoned payments, offers, follow-ups, and reactivation across email, push, in-product messaging, and promotions.
• Improve token purchases, repeat purchasing, retention, and LTV through segmentation, personalization, and timing.
• Design experiments, measure incrementality, use control groups and attribution, and scale successful initiatives.
• Partner with Product, Data, Engineering, and Creative to improve CRM tooling, tracking, messaging, offers, and reporting.

Requirements

• Demonstrated experience improving CRM-driven revenue, conversion, repeat purchases, retention, reactivation, or LTV with measurable results.
• Experience in a high-volume B2C subscription or other consumer growth business.
• Ability to independently create segments, journeys, experiments, campaign logic, and performance analyses.
• Experience using behavioral data, testing, control groups, attribution, and incrementality to validate growth initiatives.
• Clear English communication and effective collaboration with technical, creative, and commercial stakeholders.
• Comfort working with products powered by uncensored AI models and content.

Nice to have

• Experience in iGaming, free-to-play gaming, fintech, consumer subscriptions, or high-frequency e-commerce.
• Experience with token, credit, virtual-currency, bonus, or repeat-deposit models.
• Experience building or redesigning CRM in a fast-scaling company.
• Use of AI for analysis, personalization, experimentation, or content development.

Culture & Benefits

• Fully remote team with a culture of ownership, velocity, and creative experimentation.
• Preferred B2B contract arrangement, with flexibility for long-term collaboration.
• 20 working days of paid time off per year and an annual in-person gathering.
• Monthly health insurance allowance, wellness support, and access to psychological and lifestyle sessions.
• Learning budget, coworking allowance, company laptop, equipment budget, and premium access to AI tools.