Lead Market Research & Analysis - Local Research

Location: Atlanta, Georgia; Dallas, Texas; or El Segundo, California. Office presence is required five days per week. No relocation is offered.

Salary: $116,700–$196,100 USD annually

Company

AT&T delivers mobility, internet, and connectivity products and services supported by corporate marketing, analytics, and research teams.

What you will do

• Lead end-to-end local market research programs across Mobility and Internet.
• Design and execute quantitative and qualitative research at regional and DMA levels.
• Combine research findings with business metrics, competitive intelligence, media, campaign, and customer experience data.
• Translate insights into recommendations for local campaigns, offers, messaging, and customer growth plans.
• Develop market narratives and executive-ready reports, presentations, charts, and visual aids.
• Manage multiple research projects, external vendors, timelines, budgets, and stakeholder expectations.

Requirements

• 3+ years of hands-on market research experience on the client or research supplier side.
• Experience designing and executing quantitative and qualitative research for business decisions.
• Experience analyzing regional, market, DMA, segment, or customer-group data.
• Strong critical thinking, storytelling, presentation, and cross-functional collaboration skills.
• Ability to manage multiple projects and synthesize research, business, and competitive data.
• BS/BA degree or equivalent experience required; a master’s degree is preferred.

Nice to have

• 3+ years with a primary research provider, consulting firm, agency, or insights organization.
• Experience with external research vendors, internal analytics teams, and syndicated or enterprise trackers such as NPS, Brand Health, Retail, and Advertising trackers.

Culture & Benefits

• Regular full-time schedule of 40 hours per week with five days in the office.
• Medical, dental, and vision coverage.
• 401(k), tuition reimbursement, paid time off, holidays, and parental and caregiver leave.
• Disability, life, wellness, employee assistance, and supplemental benefit programs.
• Employee discounts on eligible AT&T mobility, internet, fiber, and phone products.