5 часов назад
Senior Associate, Full-Funnel Growth Creative (AI)
71 200 - 89 000$
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Senior Associate, Full-Funnel Growth Creative (AI): Building and launching short-form video, static, UGC-style, and light-motion paid social assets across Harry's, Flamingo, and Lume with an accent on consumer insights, creative testing, and AI-assisted production. Focus on owning the full funnel from hypothesis and briefing through campaign trafficking, performance optimization, and translating results into the next creative iteration.
Location: New York, NY; in-office Tuesday, Wednesday, and Thursday
Base salary hiring range: $71,200–$89,000 per year
Company
is a men's grooming brand within Mammoth Brands, offering shave, body, hair, and skin care products through a direct-to-consumer and retail business.
What you will do
- Mine performance data, consumer insights, platform trends, and competitive landscapes to identify creative opportunities.
- Develop testable creative hypotheses and write actionable briefs for internal and external collaborators.
- Ideate, concept, script, shoot, edit, and produce at least five new paid-social concepts per week per product.
- Create short-form video, static, UGC-style, and light-motion assets using tools such as Adobe Creative Cloud, Figma, and generative AI tools.
- Traffic and launch campaigns across Meta, TikTok, Snap, YouTube, and other paid social channels.
- Monitor performance metrics, optimize spend, maintain testing plans, and communicate learnings to Growth, Makers, Supply Chain, creators, and production partners.
Requirements
- 2–4 years of experience in performance marketing, growth creative, or a related role, ideally at a DTC brand, agency, or startup.
- Hands-on experience with Meta Ads Manager and/or TikTok Ads Manager, including campaign setup, optimization, and reporting.
- Proficiency with Adobe Premiere, Photoshop, Illustrator, After Effects, and/or Figma.
- Ability to use Excel or Google Sheets for data manipulation, performance analysis, and test tracking.
- Experience briefing and producing UGC or creator-led content.
- Ability to work in the New York office Tuesday through Thursday.
Nice to have
- Experience managing media across Google, Snap, or YouTube in addition to Meta and TikTok.
- Experience working across multiple brands simultaneously.
Culture & Benefits
- Medical, dental, and vision coverage with a 401(k) match.
- Equity in Mammoth Brands, flexible time off, and flexible working hours.
- Learning and development stipend.
- Paid sabbatical after 5, 10, and 15 years.
- Paid parental leave, including 20 weeks for birth parents and 16 weeks for other paths to parenthood.
- In-office and virtual events, free products, and a fully stocked SoHo office.
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