5 дней назад
Director, Marketing Communications (Life Sciences)
151 400 - 236 600$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Director, Marketing Communications (Life Sciences): Leading integrated marketing communications across content, campaigns, events, regional marketing, brand development, and public relations with an accent on B2B life science audiences and scientific messaging. Focus on managing a high-output MarCom team, building omnichannel campaigns, translating complex scientific concepts into customer-centric content, and tracking performance across engagement, brand awareness, conversion, and content effectiveness.
Location: Rockville, Maryland, United States. The position is performed in a traditional office or home office environment and requires travel of up to 20%, including occasional overnight stays and work outside normal business hours.
Annual base salary: $151,400–$236,600, plus potential discretionary or non-discretionary bonus.
Company
develops diagnostic solutions for life sciences and healthcare applications.
What you will do
- Lead the Marketing Communications team across content marketing, campaigns and events, and regional marketing.
- Plan and execute integrated omnichannel campaigns with Product Marketing, Digital Marketing, and commercial teams.
- Manage the global content calendar and oversee white papers, publication reviews, blog posts, videos, emails, social media, infographics, and advertising content.
- Ensure consistent brand standards, messaging, tone, visual identity, naming conventions, and marketing collateral.
- Manage media relationships and develop thought leadership through scientific content, seminars, webinars, and symposia.
- Define and track MarCom KPIs covering engagement, brand awareness, conversion, and content effectiveness.
Requirements
- Bachelor’s degree in life sciences, marketing, or a related field; an advanced degree is preferred.
- At least 10 years of marketing communications experience in life sciences, diagnostics, biotech, or pharma.
- At least five years of management experience.
- Experience leading brand strategy and messaging for B2B life science audiences.
- Experience with Salesforce, Marketo/Pardot, HubSpot, or similar marketing platforms.
- Experience managing vendors, budgets, performance analytics, and complex cross-functional priorities.
Nice to have
- Advanced degree in life sciences, marketing, or a related field.
- Scientific fluency and experience translating complex concepts into customer-centric messaging.
Culture & Benefits
- Medical, dental, vision, and prescription coverage.
- 401(k) plan with company matching and flexible spending accounts.
- Company-paid short- and long-term disability insurance and group life insurance.
- Paid vacation, sick leave, holidays, and parental leave.
- Employee assistance program plus optional fitness, pet insurance, identity theft protection, and insurance discount benefits.
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