Senior Business Lead (AI)

Location: Detroit, Michigan, United States. Hybrid work with teams in the office an average of four days per week.

Base salary: $155,000–$390,000 USD per year.

Company

hirify.global is a global creative company within WPP, combining brand experience, customer experience, commerce, data, technology, and production to create connected brands.

What you will do

• Own business leadership for Ford’s large-scale AI-enabled Content Supply Chain transformation workstream.
• Connect content personalization, marketing efficiency, customer experience, data enablement, production transformation, AI adoption, and business growth priorities.
• Lead senior Ford and WPP stakeholder relationships across marketing, digital, loyalty, IT, CRM, web, production, media, measurement, legal, and governance.
• Shape commercial strategy, scopes of work, growth opportunities, pilot packages, transformation roadmaps, and executive business cases.
• Coordinate WPP capabilities across strategy, production, delivery, data, experience, technology, measurement, and governance.
• Define executive narratives, value frameworks, dashboards, recommendations, and decision support for the transformation program.

Requirements

• Senior client leadership experience in complex marketing, digital, technology, production, transformation, or enterprise consulting environments.
• Experience leading large, matrixed client relationships involving multiple stakeholders, agencies, partners, platforms, and business units.
• Strong understanding of marketing operations, content supply chains, personalization, customer experience, CRM, web, production, data, measurement, and marketing technology.
• Business-level fluency with Adobe, Salesforce, DAM systems, workflow tools, analytics platforms, AI-enabled production tools, and decisioning environments.
• Strong commercial acumen, including scope development, business cases, growth opportunities, and revenue expansion.
• Excellent executive communication skills and the ability to lead through ambiguity and simplify complex ecosystems into clear decisions.

Nice to have

• Experience in agency, consulting, technology, or client-side organizations.
• Automotive experience, especially in a Ford-related environment.

Culture & Benefits

• Hybrid work model focused on in-person creativity, collaboration, and connection.
• Competitive benefits package.
• Equal opportunity workplace committed to respect, inclusion, and career progression.