Sales and Retention Manager

Location: Banstead Road, Epsom, England, United Kingdom

Company

Everlast Gyms, part of Frasers Group, operates fitness clubs focused on membership growth, club communities, and customer experiences.

What you will do

• Lead the club's membership sales process, lead management, conversion activity, and revenue generation across memberships and fitness products.
• Coach and develop colleagues, monitor KPIs, create action plans, and report sales performance to the leadership team.
• Develop initiatives that improve member engagement, retention, satisfaction, and long-term loyalty.
• Build partnerships with local businesses, community groups, and organisations to generate leads and strengthen market presence.
• Support recruitment, onboarding, colleague development, and a positive high-performance culture.
• Assist the General Manager with daily operations, health and safety, compliance, facilities, maintenance, cleanliness, and company initiatives.

Requirements

• Experience in sales, membership, retail, hospitality, or customer-focused leadership.
• Proven ability to influence performance and achieve commercial targets.
• Strong leadership, coaching, communication, and relationship-building skills.
• Confidence working with KPIs and performance data, with a commercial and solutions-focused mindset.
• Passion for delivering exceptional customer experiences, with a positive and resilient approach.
• Flexibility to work evenings, weekends, and Bank Holidays when required.

Nice to have

• Experience in fitness, leisure, or membership-based businesses.
• Knowledge of lead generation, sales conversion, retention strategies, and customer lifecycle management.
• Experience developing business partnerships and community engagement initiatives.

Culture & Benefits

• Free Everlast Gyms membership.
• 20% colleague discount across Frasers Group brands.
• Eligibility for the Fearless 1000 Bonus Scheme and recognition awards.
• Funded Level 3 and Level 5 management and leadership qualifications.
• Ongoing sales, leadership, fitness product, and personal training development.
• Progression opportunities within a growing fitness business and a performance-focused culture.