Manager, Marketing Analytics & Performance Optimization

Location: Atlanta, Georgia metro area, with the ability to participate in a hybrid work environment three days per week

Company

hirify.global delivers business applications, ERP, CRM, cloud services, and Microsoft Dynamics solutions to more than 4,000 clients.

What you will do

• Own marketing performance measurement across campaigns, programs, channels, audiences, geographies, segments, and investments.
• Define KPIs, funnel stages, attribution logic, reporting standards, and performance benchmarks.
• Build and maintain HubSpot dashboards and recurring executive, marketing, and channel-level reports.
• Analyze funnel conversion from leads through opportunities, pipeline, win rate, CAC, and revenue.
• Identify conversion bottlenecks, channel inefficiencies, audience gaps, and budget allocation opportunities.
• Partner with marketing and sales teams on testing, optimization plans, data quality, campaign tracking, and post-campaign analysis; mentor analysts and manage external resources as needed.

Requirements

• Bachelor’s degree in marketing, business, analytics, statistics, economics, or a related field, or equivalent experience.
• 5–8 years of experience in marketing analytics, revenue operations, demand generation analytics, digital analytics, or business intelligence.
• Experience measuring B2B marketing performance in complex, multi-channel demand generation environments.
• Strong understanding of B2B funnel stages, lead management, pipeline creation, opportunity conversion, attribution, and revenue measurement.
• Advanced Excel proficiency and experience with BI and visualization tools such as Power BI, Tableau, or Looker.
• Experience with CRM and marketing automation platforms, ideally Microsoft Dynamics 365 and HubSpot, plus strong communication and presentation skills.

Nice to have

• Experience in B2B technology, professional services, SaaS, Microsoft partnerships, or channel-driven businesses.
• Experience with account-based marketing, enterprise or midmarket demand generation, multi-touch attribution, marketing mix analysis, cohort analysis, or forecasting.
• Working knowledge of SQL, data modeling, data warehouses, Microsoft Fabric, or Azure data tools.
• Experience in a private equity-backed, high-growth, or transformation environment.

Culture & Benefits

• Values-driven environment focused on employee experience, career growth, and flexibility.
• Remote or hybrid working environment based on location.
• Medical, dental, and vision insurance options, including company contributions to an HSA.
• Unlimited paid time off and a 401(k) match of 50% of the first 6%.
• Wellness reimbursement of up to $600 per year and career development resources.