Sr. Director, Marketing Measurement & Analytics (Marketing Analytics)

Location: Memphis, Tennessee preferred, or remote from another U.S. location

Company

A nonprofit organization focused on helping St. Jude cure childhood cancer.

What you will do

• Lead the development, implementation, and continuous improvement of Marketing Mix Modeling and Multi-Touch Attribution capabilities.
• Use measurement insights to support annual budgeting, forecasting, campaign strategy, and tactical marketing investment decisions.
• Lead a team of 8–12 data scientists and analysts while developing analytics best practices and capabilities.
• Direct A/B testing and incrementality lift testing across digital, social, and traditional marketing channels.
• Develop real-time dashboards and reporting solutions for leadership and cross-functional teams.
• Present strategic recommendations and assess the financial impact of marketing strategies with Finance and other stakeholders.

Requirements

• Bachelor’s degree in Marketing, Data Science, Statistics, or a related field; an MBA or master’s degree is preferred.
• 10+ years of experience in marketing analytics or data science, including 5+ years in a leadership role within a large matrixed organization.
• Required experience building or procuring Marketing Mix Modeling solutions; Multi-Touch Attribution experience is preferred.
• Advanced expertise in Google Analytics, SQL, Python, and R.
• Familiarity with Nielsen, Neustar, or Tableau.
• Experience influencing senior executives and collaborating across functions to drive data-informed decisions.

Nice to have

• Experience managing teams and budgets of $2 million or more.
• Master’s degree or MBA.
• Experience with Multi-Touch Attribution solutions.

Culture & Benefits

• Medical, dental, and vision insurance plans.
• 401(k) retirement plan with a 7% employer contribution.
• Paid time off, maternity and paternity leave.
• Infertility treatment program and adoption assistance.
• Education assistance and enterprise learning and development.