Sr. Director, Marketing Measurement & Analytics

Location: Memphis, TN preferred; remote candidates are welcome from other U.S. locations.

Company

hirify.global is a nonprofit organization supporting St. Jude Children's Research Hospital and its mission to cure childhood cancer.

What you will do

• Lead the development, implementation, and enhancement of Marketing Mix Modeling and Multi-Touch Attribution capabilities using a build-or-buy approach.
• Use MMM and MTA insights to support budgeting, forecasting, campaign strategy, and marketing investment decisions.
• Lead a team of 8–12 data scientists and analysts, supporting innovation, collaboration, and professional growth.
• Direct A/B testing and incrementality lift testing across digital, social, and traditional marketing channels.
• Develop real-time dashboards and reporting solutions, and present strategic recommendations to senior leadership.
• Partner with Development, Brand Marketing & Audience Strategy, Performance Marketing, and Finance to assess campaign and financial impact.

Requirements

• Bachelor's degree required in Marketing, Data Science, Statistics, or a related field; an MBA or master's degree is preferred.
• 10+ years of combined experience in marketing analytics or data science, including 5+ years in a leadership role within a large matrixed organization.
• Technical proficiency in building and/or procuring MMM solutions is required; experience with MTA solutions is preferred.
• Advanced expertise in Google Analytics, SQL, Python, and R.
• Familiarity with platforms such as Nielsen, Neustar, or Tableau.
• Strong experience influencing senior executives and collaborating across functions to drive data-informed decisions.
• Experience managing teams and budgets of $2M+ is preferred.

Nice to have

• MBA or master's degree in Marketing, Data Science, Statistics, or a related field.
• Experience with MTA solutions.
• Experience managing teams and budgets of $2M+.

Culture & Benefits

• Full-time employment with medical, dental, and vision coverage.
• 401(k) retirement plan with a 7% employer contribution.
• Paid time off, maternity and paternity leave, infertility treatment support, and adoption assistance.
• Education assistance and enterprise learning and development opportunities.
• hirify.global is an equal employment opportunity employer and does not accept unsolicited assistance from search firms.