Senior Product Marketing Manager - Law Firm (Legal Tech)

Location: Illinois, United States; hybrid

Salary: $130,000–$196,000 per year, plus an annual performance bonus and long-term incentives.

Company

hirify.global develops legal technology products and solutions for law firms.

What you will do

• Develop evidence-based market, buyer, competitive, win/loss, and commercial intelligence for the law firm segment.
• Create go-to-market plans covering target audiences, customer problems, use cases, value propositions, buyer journeys, field requirements, and success measures.
• Translate central product launch strategy into law-firm-specific requirements, use cases, positioning gaps, and readiness recommendations.
• Develop sales plays, buyer insights, competitive guidance, use-case guidance, and enablement for sellers and customer-facing teams.
• Analyze market, sales, customer, usage, competitive, and adoption signals to recommend actions across acquisition, adoption, and expansion.
• Coordinate with Product, Growth, Sales, Customer Success, Legal Consulting, Marketing Operations, and other cross-functional partners.

Requirements

• 5+ years of experience in B2B SaaS product marketing, segment marketing, market intelligence, GTM strategy, or a related field.
• Experience turning customer, competitive, and market insights into positioning, GTM plans, launches, and sales enablement.
• Strong primary and secondary research, synthesis, analytical, commercial judgment, and communication skills.
• Ability to lead cross-functional work and influence outcomes without direct authority.
• Ability to manage multiple priorities, clarify ambiguity, and independently drive assigned work-streams.
• Ability to work in a hybrid role based in Illinois, United States.

Nice to have

• Experience in legal technology, law firms, or another enterprise market.
• Experience marketing AI products where customer trust, workflow change, and adoption depth are important.
• Experience with competitive intelligence, win/loss analysis, buyer research, or segmentation.
• Experience partnering with enterprise Sales, Product, Customer Success, and Demand Generation teams.
• JD or equivalent legal training.

Culture & Benefits

• Competitive base salary with an annual performance bonus.
• Long-term incentives.
• Cross-functional collaboration across Product, Sales, Customer Success, Marketing, Growth, and Legal Consulting.
• Hybrid work arrangement.