Digital Marketing Manager (Fintech)

Location: Riyadh, Saudi Arabia

Company

hirify.global is a fintech company serving SMEs across the MENAP region with digital payment, sales, and business operations solutions.

What you will do

• Develop and lead digital marketing and paid acquisition strategies across SEM, paid social, display, and other relevant channels.
• Own acquisition performance across the funnel, from awareness and lead generation through conversion and activation.
• Manage budgets and optimize channel allocation using CAC, conversion, ROI, and business performance data.
• Plan campaigns, define audiences, manage retargeting, and run A/B tests to improve performance.
• Optimize landing pages and conversion funnels with Product, Creative, and Technology teams.
• Set KPIs, manage attribution and dashboards, support product launches, and lead the Digital Marketing team and external agencies.

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related field; equivalent relevant experience may be considered.
• 5–6 years of experience in digital marketing, performance marketing, paid media, or a related area.
• Hands-on knowledge of Google Ads, Meta Ads, SEM, paid social, retargeting, and digital analytics.
• Strong understanding of acquisition funnels, CAC, conversion optimization, attribution, A/B testing, and ROI measurement.
• Experience with web analytics and campaign measurement tools, supported by strong analytical and data-driven decision-making skills.
• Good communication skills in Arabic and English; experience in fintech, payments, financial services, e-commerce, or technology is preferred.

Culture & Benefits

• Inclusive and diverse culture with flexibility across remote, in-office, and hybrid work setups.
• Competitive compensation package with potential share participation.
• Regular training and an annual learning stipend.
• International team representing more than 30 nationalities across 7 countries.
• Autonomy, mentoring, responsibility, and challenging growth goals.