2 дня назад
Senior Marketing Services Manager (AI/MarTech)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Marketing Services Manager (AI/MarTech): Designing and executing digital marketing strategies and campaigns for banks, fintechs, and financial institutions in Saudi Arabia with an accent on martech platforms, campaign analytics, AI-powered optimization, and customer engagement. Focus on building issuer partnerships, applying generative AI and machine learning to marketing operations, and developing culturally relevant campaigns for the KSA payments market.
Location: Riyadh, Saudi Arabia
Company
is a global payments technology company connecting consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
What you will do
- Advise issuer clients on marketing technology and translate business objectives into campaign strategies.
- Design and execute marketing programs that drive card acquisition, activation, spending, and retention.
- Lead multi-channel digital campaigns across mobile, paid media, social, and programmatic advertising.
- Develop audience segmentation, personalization frameworks, customer journeys, analytics dashboards, and performance measurement models.
- Apply generative AI, machine learning, automation, intelligent bidding, dynamic creative optimization, and AI-driven reporting.
- Educate internal teams and issuer clients on practical AI applications and responsible AI governance.
Requirements
- Arabic proficiency in written and spoken communication is required.
- 8+ years of experience in digital marketing, martech platforms, campaign delivery, and analytics.
- Hands-on experience with AI and machine learning applications in marketing, including generative AI, predictive analytics, or AI-enabled marketing automation.
- Strong knowledge of mobile, paid media, social, and programmatic marketing channels.
- Experience with campaign measurement, attribution, data-driven decision-making, and senior stakeholder presentations.
- Experience in B2B or B2B2C marketing, preferably supporting client marketing programs.
Nice to have
- Experience in financial services, banking, or payments.
- Knowledge of the KSA, GCC, or broader Middle East marketing landscape.
- Familiarity with platforms, products, and marketing services.
- Experience leading martech implementations or digital transformation initiatives.
Culture & Benefits
- Work at the intersection of marketing, technology, and AI innovation.
- Access 's global expertise, marketing technology, data assets, and resources.
- Contribute to the digital transformation of Saudi Arabia's payments ecosystem and Vision 2030 market.
- Collaborate with banks, fintechs, financial institutions, local agencies, and partners.
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