Senior Associate, Media (Marketing)

TL;DR

Senior Associate, Media (Marketing): Leading the development and execution of digital media strategies to enhance online presence and brand awareness with an accent on campaign management, data-driven optimization, and ROI. Focus on managing multi-channel campaigns, integrating SEO/SEM practices, and analyzing KPIs to drive client growth.

Location: Cairo, Egypt (Hybrid, approximately 4 days a week in office)

Company

hirify.global is an AI-driven media operating unit that brings together media, data, and partnerships to deliver creative personalisation at scale for leading global brands.

What you will do

• Develop and implement comprehensive digital media strategies to support marketing objectives and enhance brand visibility.
• Design and execute multi-channel campaigns across social media, email marketing, and digital advertising.
• Plan and manage paid advertising campaigns, including PPC, display ads, and social media ads.
• Implement SEO best practices to enhance organic search rankings and manage SEM campaigns.
• Analyze market trends and user data to make data-driven decisions.
• Track, analyze, and report on KPIs to provide insights and recommendations for ROI improvement.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 1 year of experience in digital media, marketing, or a related role.
• Proficiency in digital marketing tools and analytics platforms such as Google Analytics.
• Proven experience with digital media platforms, content creation, and campaign management.
• Strong communication, organizational, and analytical skills.
• Must be based in Cairo, Egypt to support the hybrid work model.

Culture & Benefits

• Competitive medical, vision, and dental insurance.
• Group retirement plans and significant paid time off.
• Access to global WPP networks for professional growth and networking.
• Employee mental health awareness days and preferential partner discounts.
• Collaborative environment with frequent in-office events and resource groups.