Senior Games Brand Manager

Location: Netherlands; remote

Company

International manufacturer and distributor of toys and games operating in 15 countries and reaching more than 100 countries worldwide.

What you will do

• Support global brand development, sell-in, consumer marketing, and portfolio strategy for toy and game brands.
• Work with R&D on product positioning, brand DNA, pricing, consumer needs, play patterns, and packaging communication.
• Conduct category and competitive research at key retailers and maintain line plans, price lists, sell sheets, and brand presentations.
• Support sales teams with tools, materials, and presentations throughout the sell-in process.
• Develop and execute integrated consumer marketing plans with agency partners, including advertising, email, retail merchandising, and in-game assets.
• Prepare e-commerce launch assets and provide weekly point-of-sale summaries to assess sell-through performance.

Requirements

• At least 5 years of experience in games brand management across product development and consumer marketing.
• Experience leading integrated go-to-market campaigns from strategy through execution.
• Strong organizational and project management skills, including managing complex timelines, dependencies, and deliverables.
• Confidence presenting to external partners, including retail buyers.
• Strong attention to detail and ability to stay organized.
• Ability to read, analyze, and use POS and NPD data.

Culture & Benefits

• Remote work in the Netherlands.
• Market-conform salary and compensation package.
• Hands-on, collaborative environment focused on creating toys and games.
• Employee discount on products.
• Growth opportunities within a global, family-owned company.