Sr Retail Marketing Manager - HOKA

Location: Amsterdam, Munich or Dusseldorf, with a hybrid and flexible working environment

Company

hirify.global develops lifestyle and performance footwear and operates brands including HOKA, UGG, Teva and Koolaburra by UGG.

What you will do

• Own seasonal and annual retail marketing strategy across EMEA in line with global brand priorities, go-to-market calendars and commercial objectives.
• Develop and execute retail campaigns, product launches, store openings and key brand moments across HOKA retail environments.
• Partner with Visual Merchandising, Creative and Brand teams to create premium retail storytelling and engaging consumer journeys.
• Drive store traffic, engagement and loyalty through activations, events, community initiatives and omnichannel marketing programs.
• Collaborate with CRM, Digital, Paid Media, Merchandising, Sales, Events and Social teams to connect online and offline experiences.
• Analyze campaign effectiveness and retail performance metrics to optimize consumer experiences.

Requirements

• Extensive experience in retail marketing, brand marketing, visual merchandising or related disciplines within EMEA or global sportswear, lifestyle, fashion or performance brands.
• Proven success leading integrated marketing campaigns from strategy through execution.
• Strong understanding of retail marketing, physical brand experiences and consumer engagement strategies.
• Knowledge of visual merchandising principles and omnichannel consumer journeys.
• Fluency in English is required.

Nice to have

• Additional European languages.
• Curiosity about retail innovation, running culture and lifestyle communities across EMEA.

Culture & Benefits

• Inclusive workplace focused on diversity, creativity and collaboration.
• Competitive compensation programs and bonuses.
• Holiday allowance, bank holidays and generally available half-day Fridays when work is complete.
• Employee discounts, volunteering opportunities and community programs.
• Professional development support, including a Global Mentorship Programme.
• Hybrid and flexible working environment.