Marketing Manager (Benelux)

Location: Belgium or the Netherlands; hybrid working model combining office and home work.

Company

hirify.global develops home-living products and brands, including air fryers and coffee appliances, with a global team of more than 6,000 people.

What you will do

• Define and execute local marketing strategies across the consumer decision journey for the Benelux market.
• Own category P&L performance, including sales, margin, pricing, and market share targets.
• Build integrated 360-degree campaigns across ATL, digital, social media, brand websites, and retail touchpoints.
• Develop influencer partnerships, UGC initiatives, and social-first content strategies.
• Manage portfolio optimization, product lifecycles, local pricing, and new product launches.
• Localize global marketing toolkits, manage media budgets, and align commercial execution with Sales, Trade Shopper Marketing, Demand Planning, Finance, and Consumer Care.

Requirements

• Master’s degree in Business, Marketing, Digital Media, or a related commercial discipline.
• 4–8 years of experience in commercial marketing with demonstrated P&L ownership and measurable business results.
• Experience delivering 360-degree consumer campaigns across ATL and BTL channels.
• Strong knowledge of social media, influencer management, UGC strategies, media planning, and marketing analytics.
• Ability to manage stakeholders and operate effectively in a complex matrix organization.
• Fluent Dutch and English required.

Nice to have

• Proficiency in French.

Culture & Benefits

• Hybrid work combining office and home work depending on team dynamics and personal needs.
• Annual incentive program and internationally competitive base salary.
• Group and hospitalization insurance, including dental care.
• Meal allowance, meal vouchers, expense, mobile, grade, travel, commuting, work-from-home, and phone allowances.
• Product discounts and learning and career development opportunities in a high-growth environment.
• Inclusive international culture focused on diversity and collaboration.