Consumer Recruitment & Panel Strategy Manager

Location: Aix-en-Provence, Paris, Nantes, or Lille, France

Company

SAM is an international sensory and consumer research company within the hirify.global Group, serving food, beverage, cosmetics, personal care, and other consumer-product research needs.

What you will do

• Define and execute the consumer recruitment and panel development strategy across France.
• Grow, diversify, and strengthen consumer databases and panels across six French facilities.
• Design recruitment plans for standard, specific, and hard-to-reach consumer populations.
• Oversee recruitment quality, participant engagement, study compliance, budgets, quotations, and forecasts.
• Develop digital acquisition channels and improve recruitment tools, databases, and processes with internal IT teams.
• Manage internal stakeholders and external recruitment partners while monitoring KPIs and driving continuous improvement.

Requirements

• 5+ years of experience in consumer recruitment, panel management, sensory research, market research, database marketing, or a related field.
• Experience developing and optimizing consumer databases and panels using traditional and digital recruitment methods.
• Experience in FMCG, consumer insights, sensory science, or research agencies.
• Previous experience managing external recruitment partners and multiple stakeholders.
• Excellent analytical, problem-solving, financial management, and communication skills.
• Excellent written and spoken French and English required. A bachelor's degree in marketing, business, scientific studies, psychology, sociology, or a related discipline is required.

Nice to have

• Leadership or team management experience.
• Advanced academic qualifications.

Culture & Benefits

• Work with multidisciplinary sensory scientists, food technologists, statisticians, psychologists, sociologists, marketeers, field managers, and research specialists.
• Contribute to an international consumer research network covering more than 65 countries.
• Access career support and professional development within SAM and the hirify.global Group.
• Work in a culture focused on innovation, accountability, quality, and recruitment excellence.