Consumer Recruitment & Panel Strategy Manager (Consumer Research)

Location: France — Nantes, Paris, Aix-en-Provence or Lille

Company

SAM is an international sensory and consumer research company specializing in food, beverages, cosmetics, personal care and other consumer products, and is part of the Eurofins Group.

What you will do

• Define and execute the consumer recruitment and panel development strategy across France.
• Develop long-term initiatives to grow, diversify and strengthen consumer databases and panels.
• Design recruitment plans for standard, specific and hard-to-reach consumer populations.
• Manage recruitment budgets, quotations, cost forecasts and external recruitment partners.
• Develop digital acquisition channels and collaborate with IT on recruitment tools, databases and processes.
• Define recruitment KPIs, monitor panel health and drive continuous improvement in quality and efficiency.

Requirements

• 5+ years of experience in consumer recruitment, sensory research, market research, database marketing or a related discipline.
• Experience developing, scaling and optimizing consumer databases and panels.
• Strong knowledge of traditional and digital recruitment methodologies.
• Experience managing multiple projects, priorities and stakeholders in a fast-paced environment.
• Financial awareness, including budget management and forecasting, with strong analytical and problem-solving skills.
• Excellent written and spoken French and English.

Nice to have

• Experience in FMCG, consumer insights, sensory science or research agencies.
• Previous experience managing external recruitment partners.
• Leadership or team management experience.
• Bachelor’s degree in Marketing, Business, Scientific Studies, Psychology, Sociology or a related field.
• Advanced qualifications.

Culture & Benefits

• Work with sensory scientists, food technologists, statisticians, psychologists, sociologists, marketeers and research professionals.
• Contribute ideas and expertise to the future of sensory and consumer research.
• Receive support and professional development throughout the career.
• Collaborate with teams across SAM’s French facilities and the wider international Eurofins network.