Principal, Demand Generation – Money Solutions (Fintech)

Location: Mountain View, California or San Diego, California

Salary: $205,000–$277,500 in Mountain View; $191,000–$258,500 in San Diego

Company

hirify.global is a financial technology platform whose products include TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Own demand-generation strategy and pipeline targets for Bill Pay, Payments, Capital and Lending, and IBCC across mid-market expansion and new-customer acquisition.
• Build always-on install-base programs using product and financial signals across in-product, lifecycle, and sales-assisted channels.
• Design acquisition campaigns addressing slow receivables, manual accounts payable, access to capital, and spend control.
• Align product marketing, product growth, sales, customer success, legal, risk, and compliance partners around adoption campaigns.
• Activate campaigns through regional marketing teams with plays, content, and target accounts.
• Measure attach rates, expansion and new-logo pipeline, campaign ROI, and cohort behavior to guide investment.

Requirements

• 10+ years of B2B demand generation, lifecycle, or growth marketing experience.
• Meaningful experience with fintech, payments, lending, or embedded finance products.
• Expertise in propensity-based targeting, in-product marketing, lifecycle triggers, and offer design.
• Understanding of compliance and regulatory considerations for payments, lending, and card products.
• Experience with full-funnel campaigns, marketing automation, CRM, paid media, webinars, email, and attribution.
• Strong understanding of mid-market finance buyers, including CFOs, controllers, and AP/AR leaders.

Culture & Benefits

• Competitive compensation package with performance-based rewards.
• Potential eligibility for cash bonus, equity rewards, and benefits under applicable plans and programs.
• Regular pay-equity comparisons across ethnicity and gender categories.