Director, Consumer Analytics & Business Operations (AI)

Location: Santa Ana, California. The role is based at the Santa Ana office; remote or hybrid candidates may be considered. Candidates within a one-hour commute of an office are required to work onsite most of the time. Must be authorized to work in the United States.

Salary: $163,000–$215,000 per year, with potential eligibility for bonuses, commissions, or other compensation.

Company

hirify.global provides technology-enabled grading, authentication, vaulting, and sales services for collectibles through brands including PSA, PCGS, Beckett, SGC, and Card Ladder.

What you will do

• Set the analytics and business operations strategy for PSA Consumer Grading, including D2C Grading, subscriptions, and customer experience.
• Own measurement and instrumentation across consumer grading functions.
• Produce hands-on analysis while managing and developing the Manager of Analytics and Senior Manager of Business Operations.
• Partner with Data, Pricing, Product, and Finance to define key metrics and measurement frameworks.
• Lead deep-dive analyses and present clear recommendations to executive and board audiences.
• Improve reporting, forecasting, experimentation, analytical rigor, and workflow speed using AI.

Requirements

• 8+ years of experience in business analytics, product analytics, or consulting, ideally in a D2C business.
• Bachelor’s degree or equivalent practical experience; a quantitative master’s degree is a bonus.
• Experience developing talent and leading a team of analysts.
• Ability to translate complex analysis into clear recommendations for senior leadership.
• Expertise in SQL and data abstraction, with fluency in BI and visualization tools such as Tableau or Lightdash.
• Authorization to work in the United States is required.

Nice to have

• Experience with dbt.
• Hands-on use of AI tools such as Claude for analysis, reporting, and daily workflows.
• Experience integrating AI directly into data or BI tooling.

Culture & Benefits

• Medical, dental, and vision insurance for full-time employees.
• Fertility, commuter, and educational assistance benefits.
• 401(k) matching plan.
• Flexible time off for salaried employees and ten paid company holidays.
• Employee discounts, flexible schedules, celebrations, and team-building activities.

Hiring process

• Video interviews require candidates to keep their cameras on; some steps may take place by phone.
• Remote candidates may be asked to participate in an onsite interview during the final stages.