Brand Marketing Specialist (AI)

Location: Findlay, Ohio, United States

Company

hirify.global is an energy industry company operating the Marathon and ARCO brands.

What you will do

• Lead the development, approval, and distribution of customer and stakeholder communications, including newsletters, brand updates, and educational content.
• Administer Salesforce Marketing Cloud communications supporting Marathon and ARCO marketing initiatives.
• Lead brand research projects, analyze findings, and provide actionable marketing recommendations.
• Develop customer engagement, recognition, and strategic marketing programs for branded marketers and dealers.
• Manage website content, accessibility, search optimization, and AI search readiness to improve brand visibility and discoverability.
• Coordinate cross-functional teams, agencies, vendors, legal partners, and budgets for assigned marketing initiatives.

Requirements

• Bachelor’s degree required; marketing, communications, or another business-related degree preferred.
• At least five years of experience in marketing, communications, brand management, digital content strategy, or a related discipline.
• Experience developing customer-facing communications and managing complex marketing programs from strategy through execution.
• Strong communication, project management, analytical, organizational, and collaboration skills.
• Experience with website content, SEO, digital content governance, accessibility initiatives, or AI-powered search experiences is preferred.
• Experience with Salesforce Marketing Cloud, Salesforce CRM, project management platforms, and marketing analytics tools is preferred.

Culture & Benefits

• Collaborative team environment with diverse perspectives and opportunities to develop professionally.
• Health, vision, and dental insurance.
• Paid time off and paid parental leave.
• 401k matching program and educational reimbursement.
• Eligibility for a discretionary company-sponsored annual bonus program.