Senior Brand Marketing Manager

Location: Jacksonville, Florida, United States; hybrid workplace with regular office attendance

Company

Dun & Bradstreet provides business data and related solutions while building a consistent, customer-relevant brand across markets and channels.

What you will do

• Develop and refine brand positioning, messaging, voice, narrative, and visual direction.
• Define and govern brand architecture across the master brand, sub-brands, products, solutions, programs, campaigns, and partner offerings.
• Support naming strategy for products, solutions, data offerings, capabilities, and agents, including discovery, stakeholder alignment, SEO or competitive review, and legal or trademark coordination.
• Lead brand campaigns across media, events, digital, social, advertising, web, and internal communications.
• Create brand guidelines, naming conventions, decision trees, templates, training materials, and enablement resources.
• Define brand-health KPIs, establish reporting frameworks, manage budgets and timelines, and use data to improve brand impact.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• 8+ years of experience in brand marketing; B2B or technology experience is advantageous.
• Experience developing and executing brand strategies across multiple channels.
• Strong knowledge of brand identity, messaging, visual systems, brand governance, architecture, portfolio hierarchy, and naming conventions.
• Excellent written and verbal communication, facilitation, stakeholder management, organizational, and project management skills.
• Proficiency in Microsoft Office Suite and familiarity with AI tools, including ethical awareness in AI-driven environments.

Culture & Benefits

• Cross-functional collaboration with creative, communications, portfolio marketing, media, events, and digital teams.
• Ownership mindset with an emphasis on curiosity, proactive problem-solving, and continuous growth.
• Regular office attendance is required, with flexibility to work day, evening, or weekend hours as needed.
• Accommodation support is available for applicants with disabilities and disabled veterans.