Sales and Retention Manager (Fitness)

Location: Crescent Link, Derry/Londonderry, Londonderry, UK

Company

A fitness and leisure business focused on exceptional member experiences, club community growth, and commercial performance.

What you will do

• Lead the club’s sales process, membership acquisition, lead management, and conversion activity.
• Coach colleagues, monitor KPIs, deliver performance updates, and implement action plans to achieve commercial targets.
• Develop initiatives that improve member engagement, retention, satisfaction, and loyalty.
• Build partnerships with local businesses, community groups, and organisations to generate leads and increase market presence.
• Support recruitment, onboarding, colleague development, and a high-performance service culture.
• Assist the General Manager with club operations, health and safety, compliance, facilities, maintenance, and company initiatives.

Requirements

• Experience in sales, membership, retail, hospitality, or customer-focused leadership.
• Proven ability to influence performance, achieve commercial targets, and work with KPIs and performance data.
• Strong leadership, coaching, communication, and relationship-building skills.
• Commercial mindset with a passion for exceptional customer experiences.
• Positive, resilient, and solutions-focused approach.
• Flexibility to work evenings, weekends, and Bank Holidays when required.

Nice to have

• Experience in fitness, leisure, or membership-based businesses.
• Knowledge of lead generation, sales conversion, retention strategies, and customer lifecycle management.
• Experience developing business partnerships and community engagement initiatives.

Culture & Benefits

• Free gym membership and a 20% colleague discount across affiliated brands.
• Eligibility for a performance bonus scheme and recognition awards.
• Funded management and leadership qualifications.
• Ongoing sales, leadership, fitness product, and personal training development.
• Progression opportunities within a growing fitness business.