Growth Marketing Lead (E-commerce)

Location: Fully remote, based anywhere in the European Economic Area or the United States; flexible working hours with required team and project overlap.

Company

ProfitTree is a bootstrapped e-commerce analytics platform helping thousands of online sellers understand and improve business profitability; hirify.global works on mission-critical products for startups and global organizations.

What you will do

• Improve acquisition across paid and organic channels and launch and optimize advertising campaigns.
• Experiment with funnels, offers, creatives, messaging, onboarding, activation, and retention.
• Build lifecycle and email marketing systems and expand SEO, GEO, and organic growth initiatives.
• Develop partnerships, influencer campaigns, and affiliate programs.
• Build dashboards and reporting systems while tracking acquisition, retention, and monetization KPIs.
• Use PostHog and other analytics platforms to guide decisions and run rapid experimentation cycles.

Requirements

• Experience in e-commerce, growth marketing, and product-led growth.
• Entrepreneurial, multidisciplinary, strategic, and execution-focused approach.
• Ability to operate independently across growth, marketing, analytics, and customer insights.
• Ability to work from the European Economic Area or the United States.
• Availability for required team and project overlap.

Nice to have

• Experience working in lean startup environments.
• Strong understanding of AI tooling and automation.
• Experience with creator and influencer ecosystems.

Culture & Benefits

• Fully remote work with flexible working hours.
• Option to swap working days, including weekends or bank holidays.
• Paid sick days and a top-of-the-line MacBook Pro.
• Yearly team events, co-living retreats, and workations.
• High ownership and autonomy with direct collaboration with experienced founders and operators.
• Growth opportunities, with stock options and equity opportunities for exceptional candidates.