Senior Product Marketing (Crypto)

Location: Vienna, Austria. Hybrid working model combining onsite collaboration and remote work, with an additional 25 days per year to work from a city or country of choice.

Company

hirify.global is a Vienna-founded investment platform offering cryptocurrencies, crypto indices, stocks, precious metals, and commodities to more than 7 million customers across Europe.

What you will do

• Own the end-to-end acquisition and onboarding strategy for new hirify.global Fusion customers, from the first touchpoint through registration, KYC, initial deposit, first trade, and early retention.
• Build and optimize acquisition funnels for active traders and high-value crypto customers, identifying and removing friction throughout onboarding.
• Develop measurable acquisition channels across paid, owned, community, affiliate, referral, and partner ecosystems.
• Build partnerships with trading communities, educators, affiliates, and key platforms to attract qualified new traders.
• Design CRM and lifecycle journeys that convert registered users into funded and actively trading customers.
• Create acquisition propositions, landing pages, campaigns, and onboarding materials while monitoring competitor strategies, incentives, pricing, and trader propositions.

Requirements

• 4+ years of experience in growth, customer acquisition, or product-led growth, ideally in a crypto exchange, broker, trading platform, fintech, or similar digital financial product.
• Experience working cross-functionally with Product, Marketing, Data, Compliance, and Operations to improve onboarding and conversion.
• Proven ability to build and optimize digital acquisition and onboarding funnels using conversion optimization and funnel analytics.
• Experience with performance marketing, CRM, referrals, affiliates, communities, and strategic partnerships, plus understanding of CAC, LTV, activation rate, funded-account conversion, retention, ARPU, and trading volume.
• Good understanding of active trading and experienced-trader needs, including order types, technical charting, APIs, crypto derivatives, margin, and maker-taker fee models.

Nice to have

• Personal experience as an active trader or technical analyst.
• An existing network within European crypto trading communities.

Culture & Benefits

• Hybrid work with flexibility to work remotely and additional location flexibility for up to 25 days per year.
• Competitive total compensation with participation in a stock option plan.
• Confidential coaching, counselling, and mental health resources through OpenUP.
• Additional paid time off, learning access through Udemy, partner discounts, and rewards.
• Gender-neutral new parent leave of up to 8 additional weeks.
• Onsite dining in Vienna, Bucharest, Barcelona, and Berlin, plus company events and recognition programs.