Shopper Market Leader (Consumer Business)

Location: Petaling Jaya, Malaysia

Company

hirify.global develops innovative solutions across a broad range of industries and emphasizes creativity, curiosity, and diverse thinking.

What you will do

• Develop and execute shopper marketing strategies and activation plans across Malaysia's modern trade, general trade, distributor, e-commerce, and specialty channels.
• Translate shopper, customer, category, channel, and market insights into campaigns that improve traffic, conversion, basket growth, brand visibility, and promotion effectiveness.
• Lead end-to-end campaign and trade promotion execution, including customer alignment, POSM development, launch readiness, and in-market implementation.
• Build dashboards, scorecards, performance trackers, and post-campaign reviews to measure sell-out, ROI, execution quality, and business impact.
• Establish standardized templates and SOPs for planning, approvals, budget management, execution tracking, and performance evaluation.
• Coordinate with Sales, Marketing, Supply Chain, Finance, distributors, agencies, vendors, and customers while leading and developing a Senior Shopper Marketer.

Requirements

• Bachelor's degree in Marketing, Business, Commercial Management, Data Analytics, or a related field.
• Relevant experience in shopper, trade, customer, channel, or category marketing, sales activation, or commercial planning.
• Strong analytical capability across sales, sell-out, customer, channel, category, promotion, shopper, and market data.
• Experience developing dashboards, reports, scorecards, templates, SOPs, and business processes.
• Understanding of shopper behavior, retail execution, category management, promotions, merchandising, and omnichannel activation.
• Strong Excel and PowerPoint skills, along with analytical, project management, communication, stakeholder management, and cross-functional influencing skills.

Nice to have

• Prior people management or team leadership experience.
• Experience with Power BI, Tableau, or other data visualization tools.

Culture & Benefits

• Permanent, full-time employment.
• Structured, collaborative, accountable, and performance-driven working environment.
• Opportunity to lead capability building and execution excellence within shopper marketing.
• Expectation to contribute to hirify.global's Environmental Health and Safety culture.